Mat has been involved in sport and media all his working life. Sports-wise he played soccer and cricket for his local amateur team until a series of knee injuries curtailed his soccer efforts in the mid-2000′s leaving cricket as his main sport. Mat became more involved in the running of his club and ended up as Vice Chairman of the organization which opened his eyes to the issues facing sports clubs in the UK. Chiefly, the issues regarding financial sustainability and the perpetual reliance on a small number of dedicated but diminishing corps of volunteers.
Mat landed a role at London’s biggest newspaper The Evening Standard, which led to working on the first issues of London’s Metro. He then moved in to consumer magazines with the UK’s largest publisher IPC Media. From there he went to BSkyB running the sales team for two of Sky’s print publications. When Sky closed the magazine side of their business, Mat had the chance to think about what he really wanted to do and why, and the world’s first advertising network based around amateur sports clubs, Grassroot Media, was born. Now, Mat works out of Hertford (north of London) developing new ways for soccer and cricket clubs to make & save money while bringing new investment into the sport through a network of advertising poster panels the company has installed in clubs across the UK.
AUDIO INTERVIEW – ADDITIONAL LINKS ARE BELOW
You Can Visit Matthew’s Website At GrassrootMedia.com
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